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You have chosen a name, approved a logo and started selling, and now every quote for protecting the brand comes with a different number. What does trademark registration cost in India — ₹4,500 or ₹20,000? Do you need one class or three? Will the certificate arrive in six months or two years? This guide answers those questions in the order a first-time founder meets them: the free search, class selection, the MSME fee concession, the TM-A filing and what happens if an examiner objects. The figures are official, with professional costs on top.

A trademark is any sign that can be represented graphically and can distinguish your goods or services from someone else's — a word, logo, tagline, packaging shape, colour combination or even a sound. Registration under the Trade Marks Act, 1999 gives you the exclusive right to use the mark for the goods and services listed in your application, and the right to sue for infringement under Section 29. An unregistered brand can still rely on passing off, but it must prove reputation and misrepresentation, which is slower and more expensive.
What registration does not do is just as important. It does not protect an idea, a recipe, a business method or a functional design. It does not make a descriptive or generic phrase yours; Section 9 refuses marks that are purely descriptive or customary in the trade. Registering a company name with the MCA, or buying a domain, creates no trademark rights by itself. Copyright in a logo is a separate right under the Copyright Act, 1957. And an Indian registration is territorial: it helps in India, not automatically on Amazon US or in the UAE.
Before spending anything, search. IP India's free public trademark search lets you search wordmarks, application numbers and proprietors across all 45 classes. Search your exact name, then the variants a customer might confuse: plurals, phonetic spellings, transliterations, a dropped vowel, an added suffix. If your logo contains a distinctive device, search it separately, because a device can be cited against you even when the words differ.
Search every class you actually trade in, and check pending applications, not only registered marks. A pending application with an earlier filing date can still block yours. It also pays to check company names on the MCA portal, domain availability and social handles — not because they create trademark rights, but because a conflicting user may already have passing-off rights that never appear in the registry. Record the date of your search and save the results; if you later need to show diligence, you will have a trail.
Read the results honestly. An identical mark in the same class is a high risk. A similar mark in a related class is a medium risk. A common word plus a descriptive term is usually weak. A ₹3,000 search opinion from a trademark attorney is cheaper than a ₹9,000 refiling after an objection.
India follows the Nice Classification: classes 1 to 34 cover goods, and classes 35 to 45 cover services. You pay per class, so the class list is also your budget. File for what you sell, not what you are made of. Skincare and cosmetics sit in class 3, dietary supplements in class 5, jewellery in class 14, bags in class 18, clothing and footwear in class 25, tea and coffee in class 30, and toys in class 28. Restaurant services are class 43, education and entertainment class 41, and advertising and retail services class 35.
For a D2C brand, the goods class is the core. Class 35 is worth considering if you also run a marketplace, a franchise or a retail store under the brand, because it covers retail and wholesale services. It is not a substitute for the goods class, and filing it "just in case" adds a fee. One application can cover several classes, but the government fee multiplies by the number of classes.
Wording matters. "Clothing" is broad; "ready-made garments for women, namely dresses, tops and trousers" is precise and easier to defend. Over-broad specifications invite objections, while narrow ones leave gaps. The WIPO's Nice Classification and its TMclass tool help you find the accepted wording.
Finally, decide what you are registering. A wordmark protects the name in any font or colour. A device mark protects the specific logo. Filing the wordmark first usually gives wider protection for less money; add the logo later if the budget allows.

The official fee for Form TM-A depends on who is filing and how. For an individual, a DPIIT-recognised startup or a small enterprise, e-filing costs ₹4,500 per class per mark; the physical route costs ₹5,000. For everyone else, e-filing is ₹9,000 and physical filing ₹10,000. A wordmark and a logo are two separate marks, so each carries its own fee.
The MSME concession is the biggest saving available to a first-time founder, and it is routinely missed. To claim it you need a Udyam registration certificate (or DPIIT startup recognition) in the applicant's name at the time of filing. Register on the Udyam portal first — it is free — and attach the certificate to the application. The concession is not refunded later if you register after filing, and it does not apply if the applicant is a large company or an unrelated holding entity.
Professional costs sit on top: roughly ₹2,000 to ₹8,000 per class for a straightforward filing, ₹2,000 to ₹5,000 for a search opinion, ₹5,000 to ₹15,000 to reply to an examination report, and ₹25,000 upwards if an opposition goes to a hearing. A realistic first-year budget for one wordmark in two classes, filed online with MSME status, is ₹15,000 to ₹20,000 including professional help.
Consider a worked example. Meera runs a small skincare brand in Bengaluru selling face oils and balms online. She has an Udyam certificate. She files a wordmark for "Neem & Nilgiri" in class 3 (cosmetics) and class 35 (online retail services). Government fee: ₹4,500 × 2 = ₹9,000. Her attorney charges ₹3,000 per class, so ₹6,000. A search opinion costs ₹2,500. Total to filing: ₹17,500. Six weeks later the examiner objects to the class 35 specification and cites a similar mark. The reply costs ₹7,500, taking her to ₹25,000. She later files the logo as a separate mark for another ₹4,500 plus ₹2,500 professional fee.
File Form TM-A online through the IP India e-filing portal. You will need the mark (a high-resolution logo, preferably in black and white so colour is not a limitation), the applicant's legal name and address, the class and specification, and the Udyam or startup certificate if you are claiming the concession. If you claim use before filing, keep invoices, packaging, advertising screenshots and marketplace listings showing the mark and date. A signed TM-48 authorisation is needed if an agent files for you; a convention priority claim needs the home application details.
The application number is issued on filing, and that date becomes your priority date. Examination usually follows within one to three months. If the report raises no objection, the mark is advertised in the Trade Marks Journal, and anyone can oppose within four months. If nobody does, the certificate issues. A clean application often registers in eight to twelve months; an objected or opposed one can take two years or more.
Use ™ as soon as you have filed — it signals a pending claim. Use ® only after the registration certificate is issued. Falsely describing an unregistered mark as registered is an offence under Section 107, and it weakens your position in any dispute.
An examination report is not a rejection. Most objections fall under Section 9 (the mark is descriptive, generic or deceptive) or Section 11 (an earlier identical or similar mark exists). You have 30 days to reply, extendable by another 30 on request. A good reply argues distinctiveness, points to evidence of use, narrows the specification, or distinguishes the cited mark on goods, consumers and overall impression. You can request a hearing if the written reply does not persuade the examiner.
Where similarity is the issue, Indian courts apply a test of deceptive similarity rather than a side-by-side comparison. In Cadila Health Care Ltd. v. Cadila Pharmaceuticals Ltd., (2001) 5 SCC 73, the Supreme Court listed factors such as the nature of the marks, the degree of resemblance, the goods involved and the class of purchasers who are likely to buy them.
An opposition is a different animal. After publication, a third party files a notice of opposition within four months; you must file a counterstatement within two months, then both sides exchange evidence and attend a hearing. Miss the counterstatement deadline and the application is treated as abandoned, so diarise every date.
Register on Udyam and keep the certificate ready before you file.
Search the wordmark, phonetic variants and logo in every class you sell in.
File in the goods class plus class 35 if you run a store or marketplace.
Save invoices, packaging and ad screenshots from your first sale.
Use ™ after filing and switch to ® only after the certificate.
Diarise the 30-day reply date on any examination report.
Renew before the 10-year term expires, and keep using the mark.
The expensive ones repeat: launching without a search, filing only the logo and not the name, choosing a class because it is cheap rather than because it matches the goods, claiming a use date with no evidence, ignoring the examination report until the deadline passes, and printing ® before registration. A related error is letting the mark lapse through non-use — a registered mark can be removed if it is not used for five years and three months.
If you take one step this week, register on Udyam and run the free search for your brand name in the classes you actually sell in. That costs nothing and tells you whether the ₹4,500 fee is likely to buy a smooth application or a fight.
This article is for general information only and does not constitute legal advice. Trademark fees and timelines change; verify the current fee schedule with IP India and consult a qualified trademark attorney about your application.
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